Initially, DataRPM is marketing to the finance, telecommunications, manufacturing, transportation and retail sectors.
One company that certainly does not think data warehousing is going to die is a recently unstealth'ed startup run by Bob Muglia, called Snowflake Computing.
Publicly launched this week, Snowflake aims "to do for the data warehouse what Salesforce did for CRM -- transforming the product from a piece of infrastructure that has to be maintained by IT into a service operated entirely by the provider," wrote Jon Gold at Network World.
Founded in 2012, the company brought in Muglia earlier this year to run the business. Muglia was the head of Microsoft's server and tools division, and later, head of the software unit at Juniper Networks.
While Snowflake could offer its software as a product, it chooses to do so as a service, noted Timothy Prickett Morgan at Enterprise Tech.
"Sometime either this year or next year, we will see more data being created in the cloud than in an on-premises environment," Muglia told Morgan. "Because the data is being created in the cloud, analysis of that data in the cloud is very appropriate."
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