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BI deployments should be quick, business-focused and user-driven: Henry Seddon

Sneha Jha | May 2, 2013
Business Discovery is a whole new way of exploring and making use of data that puts business users in control. To find out more about this revolutionary approach, Sneha Jha spoke to Henry John Seddon, VP-Global Field Marketing, QlikTech, about BI, Business Discovery, big data, in-memory analytics, and the power of data for strategic decision-making.

Business Discovery is a whole new way of exploring and making use of data that puts business users in control. Unlike traditional BI, where just a few people are involved in insight creation, Business Discovery enables everyone to create insight. QlikTech is pioneering the usage of user-driven BI. With QlikView Business Discovery, business users can easily analyze data and experience that "a-ha" moment of discovery. To find out more about this revolutionary approach, Sneha Jha spoke to Henry John Seddon, VP-Global Field Marketing, QlikTech, about BI, Business Discovery, big data, in-memory analytics, and the power of data for strategic decision-making.

With the mainstream acceptance that analytics is driving business differentiation, how do you see the Indian market receiving BI products?

Business Discovery is a whole new way of exploring and making use of data that puts business users in control. Unlike traditional BI, where just a few people are involved in insight creation, Business Discovery enables everyone to create insight. QlikTech is pioneering the usage of user-driven BI. With QlikView Business Discovery, business users can easily analyze data and experience that "a-ha" moment of discovery. To find out more about this revolutionary approach, Sneha Jha spoke to Henry John Seddon, VP-Global Field Marketing, QlikTech, about BI, Business Discovery, big data, in-memory analytics, and the power of data for strategic decision-making.

With the mainstream acceptance that analytics is driving business differentiation, how do you see the Indian market receiving BI products?

If we consider Indian companies, initially, most of them started with an MIS report. Cost was quite high and implementation time was very long. According to various estimates, BI implementations go on for around 16-18 months and the ROI is doubtful as well.

Our approach is very different. Ours is user-driven BI. Users directly use the tool without help required from the IT or technical people, and they directly interact using an in-memory technology. Instead of an IT-driven, report-centric BI, we have an application-driven end-user tool. That's a big change.

In terms of overall market, the BI space is growing at a rapid pace. Analysts predict that the BI market in India is growing at a rate of 30-40 percent. Some sectors are ahead of others, but overall, there is very high growth in the Indian market.

Our recent "State of the CIO" survey revealed that CIOs face several challenges related to recruiting and training BI-specific talent. How can CIOs address these challenges and knit together a BI project team?

Our approach is very different. It places users at the center stage. Business users don't want long and complicated algorithms and a technical approach to BI. They are looking for an easy-to-use, intuitive platform where they can ask a lot of ad hoc queries and gain insights. Therefore, contrary to some of the needs of statisticians and data scientists, we use only user-driven BI, where users themselves interact with the data and acquire insights. We try to make it simpler so that they don't have to rely upon data scientists and statisticians.

 

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