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Bangkok Airways takes flight with SAP Business Suite

Zafirah Salim | May 16, 2014
Asia’s boutique airline has gone live with SAP Business Suite powered by SAP HANA to streamline operations, facilitate innovation, and run their business in real time.

Thailand’s privately-owned regional airline, Bangkok Airways, has implemented SAP Business Suite powered by SAP HANA to streamline operations, facilitate innovation and run their business in real-time.

The enterprise application software company describes its SAP Business Suite as an integrated suite of business applications that brings together operational analytics and business transactions on a single in-memory computing platform.

According to its media statement, Bangkok Airways selected SAP Business Suite to help support its business growth and accelerate network and fleet expansion by speeding up current business processes and translating real-time insights to action.

“With SAP Business Suite powered by SAP HANA, our team will gain access to real-time analysis on the performance of the business,” said Puttipong Prasartthong-Osoth, President of Bangkok Airways. “It’s faster and more accurate than our previous approach, and it will help us make better decisions quickly, strengthen our service offerings, and maintain customer loyalty in the highly competitive aviation industry."

He added that the velocity of computing on HANA makes it an ideal platform for their future applications; and they expect the business value derived from this speed to transform their business.

Liher Urbizu, Managing Director of SAP Indochina said: “SAP Business Suite powered by SAP HANA enables Bangkok Airways to access real-time data, even at the most granular level, hence improving business insight and empowering end-user self-service. We are confident that SAP Business Suite powered by SAP HANA will help deliver accelerated business benefits, smarter innovation and faster performance for Bangkok Airways.”


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