Ballmer did specifically list four areas in which Microsoft must deliver in the coming years in order to succeed: Office 365 and the Azure cloud platform; Windows PCs; smartphones and tablets; and innovation in "high value" opportunities.
Office 365, the cloud suite of productivity, messaging and collaboration applications, is doing very well and is on a US$1.5 billion annual revenue run rate, officials said. It will be a vehicle for Microsoft to continue delivering other applications via the software-as-a-service (SaaS) model, Ballmer said.
Despite the cratering of the worldwide PC business, Microsoft must stick with it, because the PC will continue to be the device of choice for people when they need to be productive, as opposed to tablets, which are more content-consumption devices, according to Ballmer. He said he's confident Windows 8.1, due in mid-October, will offer "distinct improvements" over Windows 8.
CFO Amy Hood gave a peek at how Microsoft plans to do its financial reporting starting this quarter to match its corporate reorganization. As part of the restructuring, Microsoft dissolved its five business units -- the Business Division, which housed Office; Server & Tools, which included SQL Server and System Center; the Windows Division; Online Services, which included Bing; and Entertainment and Devices, whose main product was the Xbox console.
It has replaced them with four engineering groups organized by function, around operating systems, applications, cloud computing and devices, and by centralized groups for marketing, business development, strategy and research, finance, human resources, legal and operations.
Hood said the company will now report its financial performance according to five segments under two main categories:
The first category is Devices and Consumer and includes three segments:
-- hardware, which includes the Surface tablets and Xbox;
-- licensing, which includes Windows OEM sales, Windows Phone, Office for consumers and IP licensing;
-- "other," which includes Bing, MSN, Office 365 Home Premium, and video games
The second category is Commercial and includes two segments:
-- licensing, which includes Windows for the enterprise, server products, Office for businesses, Dynamics and unified communications products like Lync
-- "other," which includes enterprise services, Office 365 for businesses and Azure
Hood said Microsoft will provide more detailed explanations later about this new financial reporting structure. In the wake of the reorganization announcement, some people have expressed concern that it will be harder for outsiders to evaluate how certain key products are performing. However, Hood said she and Microsoft are committed to making the company's financial performance clear to analysts, investors and the public in general.
Meanwhile, COO Kevin Turner said the company has a "balanced and diverse business" in terms of the customer segments it serves, the products it offers and the split in revenue between the U.S. and abroad.
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