Early Adopters (Guinea Pigs)
But are 3D flicks enough to drive home adoption of 3D entertainment systems, which would require a significant consumer investment, including a new HDTV set, a 3D Blu-ray player, a few pairs of 3D glasses, and (for a truly immersive experience) surround-sound speakers?
"If the published content is engaging enough, and the experience is fun enough, I think the next time consumers are ready to buy a TV, they will seriously consider one that can reproduce 3D on Blu-ray," write Parsons, who stressed there's no guarantee that recent 3D flicks will appear on 3D Blu-ray anytime soon. (But it's a safe bet they will at some point.)
Blu-ray with 3D would certainly appeal to early adopters first, the same risk-takers who invested in HDTV a few years back. If it succeeds there, 3D Blu-ray would then migrate to the mass market.
"A good number of the early adopters may be ready to move their first HDTV into another part of their homes, and upgrade to a newer, better set with 3D. Most U.S. households have more than one SDTV in them, so I think HDTV can follow a similar path," Parsons adds.
OK, but what about those clunky 3D glasses? We'd have to wear those at home, right?
Yes, but that may change eventually. "There are a lot of technology hurdles to get over first," Parsons writes. "Glasses will probably be part of the equation for quite a while. Perhaps making them less clunky could be a market opportunity for some companies."
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