The Australian Red Cross Blood Service has selected the Oracle CX (Customer Experience) Cloud to power its new donor relationship management system (DRM).
The new DRM system, DonorConnect, will help the blood service match blood demand with donor types.
Besides offering a more personalised experience to blood donors, it is hoped that the system may lead to more blood being collected as demand grows into the future, the organisation said.
The Australian Red Cross Blood Service's executive director for donor services, Janine Wilson, said she is excited to be able to offer donors a more personalised experience. The agency supports over 1.3 million blood donations made each year across 75 blood donation centres.
"Having a sophisticated platform to communicate with our donors and manage these relationships will assist the blood services in maintaining a stable supply of blood products to patients when and where they need it," said Janine Wilson, executive director for donor services at the Australian Red Cross Blood Service.
The DRM system is being implemented by Oracle Consulting with post-implementation support provided by Oracle Managed Services and Customer Success team.
"Oracle is pleased to partner with The Australian Red Cross Blood Service as they are performing such a critical role in healthcare in Australia. As a trusted supplier of safe and secure quality blood products to over 23 million Australians, they are benchmarking themselves against the best and most innovative international blood operators globally," said Oracle Australia general manager, customer experience, Angela Colantuono.
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