SportsHero - a real-time fantasy sports app and social prediction platform in Asia - has launched with US$2.4 million funding led by Australia-based Nevada Iron Ltd.
According to SportsHero, the fund will be used to drive their expansion across Asia with priority markets such as China, India, Singapore, Indonesia, Thailand and Vietnam. They also planned to expand footprint in Europe, South America and the United States.
The SportsHero app allows sports fans to make predictions on the outcomes of games by harnessing the power of all the other sports fans in its social community with validated prediction results and social sentiment.
The app includes sports such as football (soccer), and baseball (Major League Baseball), with Tennis, American Football (National Football League), and Basketball (NBA), with hockey in development. Over the next 12 to 18 months, SportsHero plans to include other sports like gold, table tennis and badminton. The app will also focus on local leagues and teams to build the overall sporting culture and ecosystem in each market.
Top ranked fans, on the other hand, can win daily, weekly, and monthly prizes through the app. Fans can also interact with their fellow sport fans.
Brands can tap on SportsHero to engage its user base, thus opening official accounts with sponsored content. The app will also have an in-app virtual currency available via SportsHero Points and Golden Tickets which can be exchange for merchandise, event tickets, and other items on the SportsHero website.
"We have seen very promising success and engagement with TradeHero in gamifying financial learning and stock trading, driven by community engagement. There's a very strong correlation between finance and sports - we saw the opportunity to replicate this success with SportsHero, tapping into the fast growing Asian and global e-sports markets. The vision is to be the number one social network dedicated to sports in the world. We will do this by helping fans and brands monetize their passion for sports through SportsHero," said Dinesh Bhatia, CEO and Co-founder of SportsHero.
SportsHero aims to accelerate its listing on the Australia Securities Exchange (ASX) by August this year through a reverse takeover of Nevada Iron.
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