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As Salesforce passes $10 billion run rate, CEO Marc Benioff targets $20 billion

Scott Carey | Aug. 25, 2017
Salesforce posted another impressive set of financial results for the quarter as it passed the $10 billion run rate milestone, but its stock price still fell. We look at why.

So, how does Salesforce continue to grow? Firstly the company will need to start seeing a return on its investment in its intelligent cloud suite, positioned under the Einstein brand. This was the big reveal at the company's Dreamforce conference last winter and has been incorporated into the whole Salesforce SaaS suite.

During the investor call Benioff said: "I think Einstein has hugely exceeded our expectations and from my perspective it is already a material part of our results. It is a critical part of how we differentiate against all of our competitors."

Salesforce will also continue to focus on key vertical industries, like financial services, with highly targeted CRM solutions.

Another potential issue is that Salesforce derives a massive 70 percent of revenues from its home US market. The UK remains one of its stronger overseas markets, but the company will have to improve in this area if it is to keep growing at this point.

COO Keith Block said during the investor call: "International growth continues to represent a huge opportunity for Salesforce as we march towards that $20 billion goal. We continue to make significant investments in our international go-to-market resources, operations and infrastructure to serve our global customers."


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