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Application orchestration: how retailers can harmonise data to ensure they’re in tune with customer needs

Dan Hartveld | July 7, 2016
51 percent of retailers believe their greatest challenge is the fact a good experience in one channel is no longer enough to maintain customer loyalty.

Application orchestration is what will drive retail evolution - making difficult processes simple, making the inaccessible accessible, and opening the door to innovation in a way which makes all things not only possible but achievable.

Source: Techworld


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