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Apple's Mobility Partner Program comes out of hiding

Bob Brown | Feb. 2, 2017
"I actually know people by their real names over at Apple," says one partner building apps for iOS devices

Apple has worked directly with Showpad to help it optimize its user interface for iOS, says Warren, who figures he speaks with Apple about three times a month. 

“So when there is an OS update coming out, our app is not only in compliance with it, but highlights the best features of it,” Warren says. When something like Touch ID debuted on Apple’s mobile devices, Showpad could take advantage of it. “Our approach to design is to mirror whatever the native UI is for the device,” he says.

While the overall tablet market has been flagging, Warren says he still sees strong demand for iPads among Showpad’s customers, and asserts that the company’s software runs on more iPads than iPhones. He says: “The struggle with iPads in the enterprise is that we have them, now what do we do with them?”

DRCHRONO: TRUE IPAD BELIEVER

This Mountain View-based maker of Electronic Health Record and related software for medical practitioners/staff and patients publicly celebrated its entrance into the Apple Mobility Partner Program in December as part of a broader announcement of new product capabilities

It’s too early to say what benefits drchono and its customers will gain from the company’s MPP acceptance, but Co-Founder and COO Daniel Kivatinos says it “formalizes something we’ve been trying to facilitate as a company from the start… We invested heavily in iOS before becoming formal partners with Apple.”

Being part of MPP does bode well for Apple ISVs working with each other, though, he says. "In the context of iOS, as the sector continues to evolve we are going to see more and more apps within iOS working together. For example, drchrono and box are connected," according to Kivatinos.

Drchrono got its start in 2009 when Kivatinos and Michael Nusimow sought to enable doctors to use the cloud to access medical data and take care of patients in a better way. They both had iPhones, but became intrigued by the as-yet-unavailable iPad as a bigger real estate platform that could better display the information medical professionals would really need. They began building for it in January 2010 and were ready with an app the first day that tablet was released in April. Drchrono now claims to have over 100,000 doctors signed up and around 8 million patients as customers, and recently was in talks with the Obama administration about ways to hugely modernize healthcare data sharing. 

drchrono ehr ipad apple 1 
drchrono EHR app for the iPad

Going forward, drchrono will look to work in lockstep with Apple as the larger company fleshes out its HealthKit platform, which will work with iOS devices as well as other wearables. “Apple’s done a phenomenal job creating the best future medical toolkit for providers,” Kivatinos says.

Being part of the Apple Mobility Partner Program shouldn’t hurt drchrono’s chances of getting in on that.

 

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