Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Apple’s iPhone 7 gets even closer to the desktop

Jonny Evans | July 20, 2016
The iPhone that thinks it's a Mac

Apple, iOS, iPhone, A10, Mac, WWDC, iPhone 7

People aren't stupid, but even smart people can be misled, and misleading is what the recent deluge of "iPhone 7 will be boring" nonsense will turn out to be, once Apple takes the wraps of its new, hyper-connected device. Here's what we know:

4 big talking points

The complex device is reportedly already in production, from here it seems likely the biggest iPhone 7 talking points will be:

  • Processor speed
  • Camera improvements
  • Headphones
  • Battery life

Processor speed

Apple is expected to shove a version of its new A10 series processor inside its new iPhone. This is going to be a very big deal indeed, as the A10 chip appears to be at least as fast as the A9X processor you'll find inside an iPad Pro, itself a souped-up version of the A9 inside iPhone 6S phones.

What this means is the new iPhones will be not only the most high performance smartphone you can get, but will stay that way for years as no one else has anything that comes close to this in real world tests. Take a look at these GeekBench figures for some indication of how much of a performance boost this provides.

Then take an estimate at how much faster next-gen iPad Pro products might become while you think about what apps you need to use a Mac to run. These 64-bit performance demons will deliver plenty of horsepower, with the software and graphics you need to back that up.

Camera improvements

Graphics are already good enough, so how can Apple convince you its new improvements are essential? Simples. The new iPhones are going to carry all-new camera technologies combining third party and proprietary Apple imaging research in order that the iPhone 7 will remain the camera you want with you all the time.

Some expect an exciting dual lens camera (this new Huawei phone shows how this might look) with the camera lens(es) flush with the side of the smartphone, trimming the "bump".

Even those who don't anticipate this already see a bigger lens (and better images). This state-of-the-art camera will make use of some of the technologies Apple acquired with LinX Imaging in 2014, consolidating Apple's leadership in the space. And when it comes to looking at those images, you'll enjoy the fantastic display, not to mention some interesting new technologies for VR.

Out of your headset

Will they or won't they? Sundry reports claim Apple will abandon the headphone jack, remove the Mute switch and eradicate the Home button. I think all of this makes sense. Ultimately it seems clear iPhones will become a thin, light, glass sheet. There will be no moving parts.


1  2  Next Page 

Sign up for CIO Asia eNewsletters.