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Apple's Cook discusses music service with Beats music: reports

Reuters/ AFR | March 7, 2013
Apple has held talks with Beats Electronics LLC, the audio technology firm co-founded by influential hip-hop producer Dr Dre and music mogul Jimmy Iovine, on a potential partnership involving Beats' planned music-streaming service, three people familiar with the situation told Reuters.

Iovine, a music producer and "mentor" to contestants on Fox's "American Idol" show, has a long association with Apple and was one of the first music industry executives to sign onto what was then Apple's nascent iTunes initiative, announced in 2001.

In a January interview with technology website AllThingsD, Iovine said he subsequently pitched a subscription service to Apple's late co-founder Steve Jobs in 2003, but the mercurial Silicon Valley icon was not keen on it right away.

Iovine said Jobs didn't want to pay the record companies enough, and thought the price would come down eventually.

 

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