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Apple and IBM unveil enterprise app suite

Brian Karlovsky | Dec. 12, 2014
IBM MobileFirst for iOS solutions customers include: Citi, Air Canada, Sprint and Banorte.

The solution adjusts case priorities based on real-time analytics driven insights, and assesses risk based on predictive analysis.

Also for government, Incident Aware, converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services.

On the retail side, Sales Assist, enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items.

Further, Pick and Pack, combines proximity-based technology with back-end inventory systems for transformed order fulfillment.

Lastly, the telco app, Expert Tech, taps into native iOS capabilities including FaceTime, for easy access to expertise and location services for route optimisation to deliver on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.

Citi, chief client experience, digital and marketing officer, Heather Cox, said mobile innovations were having a profound impact on how Citi delivered client experiences.

"There's terrific energy in our collaboration with IBM and Apple around the goal of equipping our professionals with mobile capability that will create new competitive advantage and enable us to re-imagine how we share our knowledge to improve the quality of life for our clients."

The partnership between Apple and IBM also offers business customers additional levels of capability integrated for enterprise mobility

The Mobile Platform and Enterprise Integration leverages IBM's experience in design and enterprise systems integration from analytics, workflow and Cloud storage, to fleet-scale device management, security and integration.

Enhanced mobile management includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS solutions. In addition to on-premise software solutions, all these services will be available on Bluemix - IBM's development platform on the IBM Cloud Marketplace.

While AppleCare for Enterprise IT departments offers 24/7 assistance for devices, with on-site service delivered by IBM.


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