Anaplan launched its business in Asia at a launch event in Singapore.
The cloud-based business data modelling and planning software provider said today that it had about 50 prospective customers in attendance at the launch.
"We are thrilled with the expansion of Anaplan business in the Asia Pacific region," said Frederic Laluyaux, president and CEO, Anaplan. "Singapore offers technology leadership and was a natural choice for us to work even more closely with Asian customers that have a tremendous demand for disruptive enterprise platforms. We are in discussion with IDA and our partners to build our regional data centre out of our Singapore headquarter."
Anaplan's Asia market entry follows a successful EMEA launch during the first quarter of 2013. The company's chief executive named three drivers that are fuelling the company's rapid growth: customer demand, technology that delivers value to customers, and funding derived from actual sales and recent investments led by Meritech Capital, Granite Ventures, Shasta Ventures, salesforce.com and other private investors.
AirAsia Expedia is one of the early users of Anaplan and was a speaker at the event.
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