We have seen companies across all industries, from manufacturing, to healthcare and even consumer goods, benefit from a data-informed culture. For example, Playlab, a leading game developer and publisher, uses self-service tools, across the company, to visualize and analyze their data. This has eventually enabled them to better understand their consumers, enhance game design and improve the planning of game levels, now offering a better gaming experience for players.
Research shows that the ability to make quicker, smarter, and more automated decisions and actions will increasingly become a competitive advantage for businessesii - this is something that business leaders can no longer ignore. The key is having that top-down approach where leadership shows the drive and the need to transform the business into a data-driven organization. To reap the maximum value from an organization's data, the leadership will need to drive the change by having the right technology and the right people in place, and foster a data-driven culture across lines of business.
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