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Analyse this: Three ways Singapore businesses can use data to drive productivity

Simon Davies, Area Vice President, ASEAN, Korea & Greater China, Salesforce | April 24, 2015
Simon Davies, Area Vice President, Salesforce, ASEAN, Korea & Greater China, shares three ways Singapore businesses can take advantage of analytics to help drive the much needed productivity leap.

Increased mobility

With an estimated 1.3 billion of the world's total workforce expected to be on mobile by the end of this year, 80 percent coming from Asia Pacific, mobility is a trend businesses cannot afford to neglect. According to IDC, 31 percent of retailers in APAC have adopted mobile or wireless solutions in-store and in their customer relations system. Additionally, more than half of the transactions made between banks globally are completed via mobile devices. With a mobile-first approach being pushed to the top of the agenda worldwide, adopting technologies that enable mobility is becoming vital for businesses today.

With devices that are capable of delivering real-time updates and information on critical business operations regardless of location, enterprises can gain insight into minute changes in market demands or needs on-the-go. Sales and service staff would also be equipped with information that would help them be more effective in their role, such as detailed customer profiles and usage habits, or provide remote troubleshooting or consultative assistance to customers from wherever they are.

With solutions that deliver real-time actionable insights, businesses can place their employees where they are needed most, gain a deeper understanding of their customers and the markets they operate in, and stay ahead of the curve with innovative solutions designed to meet their customers at their point of need.

The time to act is now. Businesses need powerful, real-time analytics, accessible on a mobile device and designed for the business user not the data scientist; and they need it to drive the productivity the Government, and the country, is demanding.


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