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Amazon Web Services option gives easier entry to SAP's HANA

Chris Kanaracus | March 11, 2013
SAP's HANA in-memory database has become the centerpiece of the software vendor's technology strategy, both for high-speed analytics and in support of transactional applications like its flagship Business Suite. But HANA, when sold in its appliance form, can fetch a steep price tag.

As for ease of use, HANA One "was so simple we didn't think it was an SAP product," Yang said. SAP's claims of HANA's high performance also checked out: "It's fast."

HANA One also gave the Globe and Mail a chance to get a hands-on look at HANA without a major investment in an on-premises appliance, something that would have been quite difficult.

"HANA was always a very abstract concept to us," Schlueter said. "We'd seen all the presentations but it was just a piece of PowerPoint."

"Times for newspapers are somewhat challenging," he added. While the Globe and Mail's leadership wants its IT department to demonstrate the value of a technology before buying into it, that presents a "chicken and the egg" problem, something HANA One helps solve, he said.

Last year, total HANA revenues were ¬390 million (US$507 million), which SAP said had exceeded its expectations.

Given the database size limitations and pricing model, HANA One could mostly be meant as a way for SAP to entice developers to the platform, as well as generate interest in more profitable HANA appliances by allowing potential customers to easily run small projects, much as the Globe and Mail did.

SAP is also hoping to develop another major revenue stream from HANA by enticing customers of its flagship Business Suite ERP (enterprise resource planning) software to use HANA as an underlying data store, rather than databases from Oracle or IBM, as many do currently. HANA compatibility for the Suite was announced in January.

 

 

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