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Amazon ratchets up enterprise cloud focus

Brandon Butler | Nov. 15, 2013
With a new VDI, and plenty of customer examples, Amazon says it's an enterprise cloud.

-Amazon AppStream
The company also introduced AppStream, which uses the new graphics processing virtual machines AWS recently rolled out to stream high-definition application video. The service automatically renders graphic-intensive workloads to be streamed directly on a variety of desktop, laptop or mobile devices.

"The enterprise angle is definitely coming on strong here," says Holger Mueller, an analyst focusing on the cloud computing market for Constellation Research. In the first few years of Amazon's cloud service, it was a big hit for the developer community because it gave them easy access to low-cost compute and storage capacity. "They've passed the critical market point for developers," Mueller says, noting that for future growth the company will have to penetrate the enterprise market.

AWS has already made strong strides. It offers GovCloud, which is an entire region of its public cloud devoted solely for government workloads, for example. But there are still holes, such as enterprise support, Mueller says. AWS has been building up its enterprise sales and support staff in order to gain on Microsoft and IBM, he notes.

Paul Burns, an analyst at Neovise, says AWS is doing a lot to appeal to the enterprise market through announcements like VDI support and the compliance certifications. In other areas where AWS has gaps in its offerings, such as in terms of offering a private cloud that can sit on a customer's premises, the vendor has a wide network of partners that can offer these services.

In a question-and-answer session with media after his keynote, Jassy said that conversations the company is having with enterprises today are much different than ones it had a year ago. They're in much greater depth, which he says reflects a willingness for companies to move workloads to the cloud.

Some customers will put new, greenfield apps in Amazon's cloud, others are migrating legacy apps there. Others are taking an all-in approach and getting rid of their data centers in favor of the public cloud. Either way, Jassy said the majority of enterprise workloads will one day be run in the public cloud.


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