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All your big data will mean nothing without systems of insight

Brian Hopkins | Sept. 22, 2015
Businesses want to use data to understand customers, but they can’t do that without harnessing insights and consistently turning data into effective action.

Forrester estimates that gearing up your first systems of insight and evolving your current capabilities to a digital insights architecture will take one to three years and $2 to $10 million — not a trivial sum. The cost may seem prohibitive but, without systems of insight, you’ll just be producing a lot of “interesting” data with no actionable insight in an era dependent on creating personalized customer experiences.

 

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