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Agents of Change: SingTel

Jack Loo | Jan. 30, 2013
Singapore’s IDA unveiled its Infocomm Technology Roadmap outlining nine technology trends that will shape the future. We asked various enterprise IT heavyweights for their perspectives on the Roadmap, and next up, we have SingTel.

With the recent formalisation of the SingTel Group Enterprise, which consists of SingTel, NCS, Optus and Alphawest, we are able to provide businesses with end-to-end enterprise level analytics services. NCS has been successfully delivering business analytics and data warehouse projects for large enterprises and governments.

Cloud Computing

Because many companies have invested heftily on dedicated servers, there are enterprises that would not want to move to the cloud yet. As such, cloud service providers, such as SingTel, are able to offer hybrid cloud offerings. For example, in the area of unified communications (UC), enterprises can continue to keep their existing UC solutions while leveraging SingTel's UC&CaaS (unified communications-and-collaboration-as-a-service) for their business expansion.

With the prevalence of social media tools and the increasing collaborative nature of businesses, business-related type of social collaboration tools will become the mainstream for larger enterprises.

Tools such as Instant reach and push notifications, when combined with the power of fixed mobile convergence, will literally liberate office workers and empower them to do their work effectively.

SingTel's BeConnect will be able to address this demand. One example of SingTel's cloud solution for the education sector is the Mother-Tongue Language Learning Portal (iMTL). Powered by SingTel, it was an initiative driven by the Ministry of Education Singapore to promote fluency in mother tongue. This speech learning application will be hosted on the education exchange platform to allow students to self-learn at home with parents, at their own pace. Other opportunities include language learning for anyone, anywhere.

Enterprises are increasingly adopting new media tools and solutions, such as online video, to reach, engage and communicate with their customers. With the SingTel Media Delivery-as-a-Service (MDPaaS), enterprises have access to a user-friendly, cost-effective and scalable solution to deliver engaging communications directly to their target audiences. The MDPaaS encodes digital media contents into high-quality videos which are suitable for streaming over the Internet to multiple devices and across different platforms.

The audiences or customers of the enterprises can view the video contents on demand, on any connected digital device such as mobile phones, tablets and computers. From the viewer analytics generated by this solution, enterprises can gain insights into their audiences to help them customise their future contents.

An example of the use of this service was the recent live video streaming of the arrival of the two giant pandas Kai Kai and Jia Jia from China to Singapore.

Comms of the Future

Companies with successful enterprise social networks are already looking at building mobile apps to engage employees and provide a mobile experience that their employees are used to.

For example, SingTel has extended its Intranet, Espresso, to the mobile platform. This provides a secure access for staff to be updated with events, leaders' blogs, announcements and company news with the option for giving comments and 'liking' the contents while on the go.


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