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Agents of Change: SingTel

Jack Loo | Jan. 30, 2013
Singapore’s IDA unveiled its Infocomm Technology Roadmap outlining nine technology trends that will shape the future. We asked various enterprise IT heavyweights for their perspectives on the Roadmap, and next up, we have SingTel.

In late August 2012, the Infocomm Development Authority (IDA) unveiled the latest edition of its Infocomm Technology Roadmap (ITR) to chart technology trends that will figure strongly in three to five years.

Computerworld Singapore is taking the opportunity to set the ITR as the foundation layer for its year-ahead feature. Heavyweights in the enterprise IT space talk about their perspectives on the Roadmap; the industry developments and customer demands that they foresee happening in the specific themes that these technology giants operate in.

In the fourteenth part of a regular feature, SingTel talks about its 2013 product and services roadmap, industry developments, customer demands and case study scenarios. The spokesperson is Dumas Chin, Vice President, Products & Emerging Technology, Group Enterprise, SingTel.

Big Data

Hype is giving way to reality. Companies are starting to understand the real opportunities, and challenges, that Big Data offers. Users are looking critically at what solutions make sense for their industries. Instead of expecting Big Data to provide "magical" solutions for every problem, they are taking a critical look at the ROI-specific solutions that it can deliver.

Crossing "data silos" in organisations and across organistions will become more and more critical. Users will not get the full picture unless they have all the data. Therefore, "Virtual Data Warehouses" that link manufacturing with engineering, logistics, finance, marketing and even customer service or social media, can deliver some amazing insights that cannot be extracted from a single source alone. A case in point could be a scenario where a company uses customer service feedback to augment its internal quality assurance to create more durable products to meet their customers' needs.

'Data in Motion' and 'Real Time Data' will play increasingly important roles in companies that need to be responsive. CEP frameworks like Progress Apama will be integrated side-by-side with Big Data solutions to make sense of 'fast data'.

We believe that it is better for enterprises to start simple, move fast and get a 'good enough' answer than it is to spend lots of time and money to get 'the best' answer. Analytics solutions lend themselves well to an incremental, iterative approach that delivers good results from the beginning. However, users must continually evaluate their results and modify their algorithms to improve their ongoing success.

In many industries, data is going to take on an increasingly important role in the organisation. CIOs will be joined at the table by CDOs (chief data officers). CIOs will still manage the technology but the CDO will be stewards of the data. They will differ from CIOs in their ability to apply math and statistics. Their job will be how to best capture data and use the data to increase sales, cut costs, improve efficiency, etc.

 

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