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Agents of Change: Microsoft

Jack Loo | Jan. 30, 2013
Singapore’s IDA unveiled its Infocomm Technology Roadmap outlining nine technology trends that will shape the future. We asked various enterprise IT heavyweights for their perspectives on the Roadmap, and next up, we have Microsoft.

In late August 2012, the Infocomm Development Authority (IDA) unveiled the latest edition of its Infocomm Technology Roadmap (ITR) to chart technology trends that will figure strongly in three to five years.

Computerworld Singapore is taking the opportunity to set the ITR as the foundation layer for its year-ahead feature. Heavyweights in the enterprise IT space are talking about their perspectives on the Roadmap; the industry developments and customer demands that they foresee happening in the specific themes that these technology giants operate in.

In the 12th part of a regular feature, Microsoft is talking about its 2013 product and services roadmap, industry developments, customer demands and case study scenarios. The spokesperson is John Fernandes, Director of Marketing & Operations, Microsoft Singapore.

john fernandes microsoft

Big Data

The volume of data in the workplace is exploding. As more and more data is created digitally, we expect to see ever greater demands being placed on our data platforms to store, secure, process and manage these large volumes of data.

New data sources from multi-petabyte data warehouses, social media interactions, real-time sensory data feeds, geospatial information and other new data sources are presenting organisations with a range of challenges, but also significant opportunities if data can be extracted and analysed for real-time business insights.

In the future, we see deeper analysis of this vast amount of data enabling computers to begin to understand the physical world and to behave in a more human way, anticipating our needs and understanding our intentions. Techniques such as machine learning are increasingly important to crunch and gain insight from this so called "Big Data" and a new profession of data scientists is emerging. The demand for the data scientist role in an enterprise will increase as more organisations seek to make sense of these new sources of data.

In an increasingly hyper-competitive economy, businesses are increasingly pressurised to manage data better, as well as to harness data better to gain real-time business insights. Businesses that are able to handle the flood of data well are those that would likely succeed in this new connected world.

In April 2012, the company released its most robust version of SQL Server to date, SQL Server 2012, for general availability. The latest release sets the new standard for mission critical with industry-required high availability and performance capabilities at leading total cost of ownership.

SQL Server 2012 helps organisations unlock breakthrough insights from data. An example of this would be Klout. Klout wanted to give consumers, brands, and partners faster, more detailed insight into hundreds of terabytes of social network data. It also wanted to boost efficiency. To do so, Klout deployed a business intelligence solution based on Microsoft SQL Server 2012 Enterprise and Apache Hadoop. As a result, Klout processes data queries in near real time, minimises costs, boosts efficiency, increases insight, and facilitates innovation.


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