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Agents of Change: IBM

Jack Loo | Jan. 29, 2013
Singapore’s IDA unveiled its Infocomm Technology Roadmap outlining nine technology trends that will shape the future. We asked various enterprise IT heavyweights for their perspectives on the Roadmap, and next up, we have IBM.

1)         Devising a mobile plan - Businesses and organisations are overwhelmed with anxiety because they don't know what to do to embrace mobility and they don't know how to think about mobility holistically across their organisation. IBM consulting services coupled with software and services helps clients at every entry point and throughout their mobile journey.

2)         Application Development - IBM helps clients overcome the challenges of application development with tools and technologies that enable a scalable, cost effective approach to building rich and engaging mobile applications.

3)         Security - IBM addresses the unique security challenges of mobility with a range of strategies and technologies that enable enterprises to protect their confidential information and the privacy of connected users. And we can do it even for connections that occur through privately owned devices that are outside the physical control of the enterprise.

4)         Device Management - IBM gives clients the capabilities they need to keep up with the rapid pace of change for mobile computing. IBM delivers flexible mobile device management solutions and helps enterprises gain visibility and control over their workers' mobile devices.

Social Media

The rise of social media is prompting business leaders, from the CMO to the chief HR officer to the CIO, to evaluate how to create opportunities that drive business transformation through the use of social technology, creating real business value. According to Forrester Research, the market opportunity for social enterprise apps is expected to grow at a rate of 61 percent through 2016.

At the same time, business leaders lack the tools to gain insight into the enormous stream of information and use it in a meaningful way. According to IBM's CEO Study, today only 16 percent of CEOs are using social business platforms to connect with customers, but that number is poised to spike to 57 percent within the next three to five years. A recent IBM study of more than 1,700 chief marketing officers reveals 82 percent plan to increase their use of social media over the next three to five years.

To truly realise the full potential of a social business, leaders need to empower a company's most vital asset-the information being generated from its people. Now is the time for business leaders to embed social into their key business processes to shift their business from the era of "liking" to "leading".

To support the burgeoning demand for social business solutions in growth markets, IBM will open two new social business customer support centres to support the rapid adoption of social business tools in the growth markets.

IBM Connections will remain the cornerstone of IBM's social platform. Available on premise, in the cloud, and on the broadest range of mobile devices, IBM Connections integrates activity streams, calendaring, wikis, blogs, a new email capability, and more, and flags relevant data for action. It allows for instant collaboration with one simple click and the ability to build social, secure communities both inside and outside the organisation to increase customer loyalty and speed business results. The new Connections mail capability provides simplified access to email with the context of the social networking environment.


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