As part of SmartCloud Application Services, IBM is building expertise into a set of common services and pre-integrated patterns, which accelerate the development and delivery of new applications, eliminate manual errors, and drive consistent results. These application patterns are deployable into a public cloud with IBM SmartCloud Enterprise, or a private cloud with the IBM PureApplication System or via IBM Workload Deployer. Because no two applications' requirements are the same, these customisable and portable patterns give clients flexibility and control over their application deployment. General availability of IBM's SmartCloud Application Services is planned for the fourth quarter of 2012.
Another area seeing growth is the wave of IT players in the industry delivering cloud services to their own customers. IBM is also able to help in this area, for example, leveraging our industry expertise (including the thousands of business consultants in Global Business Services), IBM is gaining traction in helping organisations set up and run their own, industry specific cloud platforms.
Telcos and the mobile market are great examples. IBM's decades of experience providing "carrier grade" telecom offerings gives us a leg up in understanding and helping those companies adopt cloud. For those firms, cloud is quickly becoming the vehicle for them to jump into more innovative and profitable businesses that take advantage of the explosion of smartphone users globally.
IBM also announced a global initiative to help local technology providers known as Managed Service Providers embrace the IBM SmartCloud software platform and PureSystems hardware to deploy their own cloud services, based on open cloud standards. As cloud becomes increasingly important for clients to drive efficiency and innovation, companies are looking at Managed Service Providers to help them quickly develop cloud-based applications in a more simplistic, secure and economical, pay-as-you-go model.
At the heart of IBM's cloud strategy is IBM's cloud software. IBM, the world's second largest software company, will leverages its huge middleware business and as well as its deep understanding of how software platforms work. In this, IBM has long been a champion of open standards (e.g. Linux, Apache) in the enterprise. As large companies begin to embrace cloud, they are wary of cloud vendors that bypass open standards in favour of lock-in. Recently we announced IBM's involvement in Openstack, an open-source cloud platform backed by industry heavyweights that support open standards, including AT&T, HP, Cisco, Intel and VMware.
Comms of the Future
Most of us rely on smart mobile devices in our daily lives to keep us on task and connected. Because of the simplicity of these devices, they have become pervasive and seamlessly integrated into the lives of global consumers. Consider that by the end of 2011, there were 1.2 billion mobile Web users worldwide-equivalent to 17 percent of the world's total population. More than 1.5 billion mobile devices were sold in 2011 alone, and by the year 2020, there could be 10 billion in pockets and purses worldwide.
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