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Adobe Stock: Adobe takes on Shutterstock and iStock with in-app stock library

Michael Burns | June 17, 2015
Adobe Stock not only allows creative users access to a stock content library of over 40 million images and videos, but does so directly within the new releases of Photoshop, InDesign and Illustrator

Adobe also aims to increase the quality of what's on offer in the royalty-free content market - the huge microstock market may have millions of images on offer, but quality is not always high across the board.

"With our customers involved in both the buying and selling of stock, it will raise the bar of what to expect from the digital stock imagery business," Walters predicted.

However it is unclear at time of writing how the submission/review process for images for sale will differ from that currently enforced by Fotalia.

Something akin to how Adobe has integrated sharing on Behance would tie in with the 'frictionless' message that the company has been peddling via its marketing communications of late.

There is good news for such image sellers however, as Adobe also announced it will offer premium rates to photographers and designers contributing content to Adobe Stock.

"Adobe will compensate creatives with 33 percent of the final price of their image, after its purchase," said Walters. "This compares with other agencies which typically offer a rate of 25 percent."


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