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Adobe lights a fire under its free iOS consumer productivity apps with a new rebranding scheme

Jackie Dove | May 20, 2016
Three popular creative apps join a new Web app under the Adobe Spark family.

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Folks without design skills can start by accessing spark.adobe.com in the browser and logging in with Google, Facebook, or an Adobe ID. Preferred browsers include Safari, Chrome, and Firefox. Spark automatically syncs content between devices and browsers, regardless of where they were created.

With Spark, Adobe is also inaugurating two collaborative relationships: one with Facebook Blueprint, an international education and certification program focused on assisting with marketing initiatives on Facebook and Instagram, and Change.org, a petition-based social change platform, to help create training materials for its users.

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Why this matters: Adobe is intent on widening its reach beyond the creative pro market to include a broad spectrum of consumers whose advanced creative and social networking needs outpace their training, capabilities, and budget. These users have distinctive and critical messages, seek multiple forms of public expression and require a consistently polished and professional social media presentation. When you can’t go to art school to learn multimedia design, Adobe Spark can lend a strong hand.

Adobe Spark is available at Spark.Adobe.com. All iOS companion apps are free and available for download worldwide in English only. While Spark is officially part of Adobe Creative Cloud and employs some of its technologies, users do not need a Creative Cloud subscription to use it.

 

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