Adobe spent the last year constructing a detailed road map of its transition from a traditional software company to a collaborative, cloud-based software behemoth serving individual designers, small shops, and enterprise businesses. Adhering to that plan, it rolled out cloud-based updates to various desktop creative software packages, introduced the Web-oriented Edge suite of Tools & Services, and more.
The new lineup also includes some subscription-only desktop apps, such as Muse, plus some companion mobile apps, such as an updated Kuler colour utility. It also includes the Lightroom photo management app -- the only Creative Cloud offering that will continue as both a perpetual license and cloud subscription.
Why is Lightroom a special case? Because Adobe makes the distinction between professionals using software for their livelihood and enthusiasts who use it for fun. "Lightroom is tricky because it falls in between," said Scott. "Lots of consumers use Lightroom, but it's also used by pro photographers. So we're treating it both ways."
With this transition, Adobe will quit selling perpetual licenses to new creative suite software packages, but will continue to support Creative Suite 6 for compatibility through the next major upgrades of both Mac and Windows operating systems. Adobe will also continue to make CS6 available as a perpetual software license for an unspecified time, and will provide bug fixes and security updates as necessary.
All CS6 suites and individual products continue to be available via download from the company's site and select retailers and volume licensing is also available through Adobe authorized resellers. However there will be no further feature development for that version. "We have no plans at this time to update CS6, but for folks who are not ready to give up their perpetual licenses, CS6 and all of its component apps will continue to be available just as they are today. For the forseeable future we have no plans to discontinue them," Morris said.
Adobe is the first company in the creative arena to go the all-cloud route -- compared with peers like Autodesk and Quark (though Autodesk's maintenance system means that its products have effecticely been subs-only for a few years).
"Adobe is the sole company that says this is going to be the focus for our traditional desktop tools, and is going full-on cloud," Scott says.
Adobe offers a number of features with its Cloud subscription, such as Sync Fonts, Sync Colors, and Sync Settings, online collaboration, 20GB of cloud storage, Behance, and new training resources that link its cloud services.
With Creative Cloud, Adobe has gone to great lengths to open its software shelf for new users and to introduce new software to larger groups. At one time, it would have been impossible -- short of spending hundreds of pounds or camping out at a friend or colleague's desk -- to learn InDesign or Illustrator if users did not own it. With a Creative Cloud subscription, users can download any software package you want. As long as you subscribe, you have the software, which gets updated with new fixes and features automatically. It's no surprise that Adobe emphasizes the educational and collaborative aspects of the subscription to build that kind of interest.
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