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Act-On vs. Hubspot vs. Marketo: 3 top marketing automation tools compared

CIO staff | March 16, 2016
Enterprise users weigh in on their favorite features and offer suggestions for improvement.

- Efrat F.

Other advice:

When considering this product, check if all the features you need are in the tier you are planning to pay for.

- James C.

Marketo

Valuable features:

Email drip campaigns

- Maggie A., head of marketing at a company with 1-100 employees

Improvements to my organization:

Automated customer outreach from sign up to upgrade

- Maggie A.

Room for improvement:

Easier to create/modify graphic driven templates

Need automatic 404 reporting for links included in content

- Maggie A.

Other advice:

Hire a Marketo certified consultant prior to install and launch.

- Maggie A.

 

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