As for At Bat, I'm a huge baseball fan, and Major League Baseball's iOS app has long been one of my favorites for keeping up with the season. Living in San Francisco, I'm also a Giants fan, so having the watch app is handy in keeping up with breaking news and game updates. I want to know if the Giants take the lead on a big hit or are rallying late in the game, and I can get all that from my wrist.
As I explained with email, my approach to apps on my watch is to keep things as lean as possible. Again, I only want to be notified of the essentials because I don't want to overwork my eyes by always checking my watch. It seems like a small thing, but the little things make a big difference when you consider a disability like mine.
I agree wholeheartedly with Siegler when he says that truly native apps written with watchOS 2 will make Apple Watch apps better and faster. Further, I'm also in agreement with his sentiment that notifications is the Watch's "killer app."
I doubt that I'll ever come to conceptualize Apple Watch apps in the same way I do their iPhone counterparts--using lots of apps with deep, rich feature sets and user experiences. The screen is just too small. Today, Apple Pay and notifications are my killer apps. No one knows where Apple Watch will go in the future, but I'm pretty confident that stuff like Apple Pay on my wrist will trump anything that Facebook or Instagram could ever offer me.
Sign up for CIO Asia eNewsletters.