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Accenture partners ABS-CBN to deliver mobile content and services

Zafirah Salim | July 16, 2014
Called ABS-CBNmobile, this new service lets subscribers use their mobile devices to access online content, in addition to their basic telecommunication services.

Accenture has partnered with ABS-CBN Corporation - a Philippines-based information and entertainment company - to help deliver digital content and communications services to its mobile customers, the outsourcing company announced today.

The new service, ABS-CBNmobile is launched by ABS-CBN Convergence, the corporation's telecommunications subsidiary. It enables subscribers to access online content such as news, information and entertainment through their mobile devices, on top of providing basic telecommunication services such as voice calls and SMS (short messaging service).

"Businesses are going digital, and customers want access to content and services on their mobile devices, so it is imperative for our company to stay ahead of the game by adopting the latest technological innovations to meet the evolving needs of our customers," said Mark Lopez, Group CIO, ABS-CBN Convergence. "Accenture helped us streamline and upgrade our core processes to be more customer-centric. We believe that Accenture's global experience in digital services will help us gain a foothold in the rapidly growing telco sector, expand our market presence, and enhance our leadership across our multi-media platforms."  

ABS-CBNmobile was implemented by Accenture with a customer relationship management platform that incorporates customer care, billing, and revenue management capabilities. This platform supports services for its prepaid customers; and a service for its postpaid customers will be launched later this year.

"Improving the customer experience is one of the most critical competitive factors for businesses today," said Lito Tayag, managing director, Accenture Philippines. "The collaboration between ABS-CBN, one of the country's pioneers and leaders in multi-media, and Accenture will enable ABS-CBN to optimise key digital solutions that allow its customers to use and enjoy ABS-CBNmobile's services to the fullest."


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