User-driven BI platforms enable all users across an organization to make discoveries in the data, on their own or in teams and groups. It's not just for business analysts or data scientists; it truly is for everyone.
In the new world of business discovery, no one should be treated as a passive "end user" of canned reports and pre-built dashboards. With intuitive, exploratory technology, there's no reason why organizations cannot empower savvy employees, even without special skills, to spot anomalies and hidden relationships never before seen.
Data discovery should not merely be seen as technical analysis that only a data scientist can do. Instead, the technology should have intuitive and exploratory capabilities that can illuminate stories contained in the data. The power of data discovery lies in its ability to "liberate" data via visualization as much as build a compelling story narrative for business users.
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