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A CFO's view of consumer data

Martha Heller | Oct. 28, 2014
CIO's Martha Heller talks to Greg Walsh, CFO of IPG Mediabrands, about how big data and second screens are transforming media buying.

What technology are you most excited about? A few weeks ago, I forgot to grab my phone when I left the house. That experience made me realize how much life has changed since mobile technologies. How do I pay for my coffee? How do I access my train pass? How do I communicate with anyone? I don't need a wallet, or ID or cash. But without my phone, I have nothing. To me, the evolution of mobility has been amazing.

 

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