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9 tips for launching a new product or service

Jennifer Lonoff Schiff | June 18, 2015
Product development and marketing experts offer advice for rolling out a new product or service and successfully getting the word out to customers.

And don't be afraid to ask family members, friends and colleagues to spread the word. The more people who know and care about your new product or service, the better.

7. Notify top customers and followers in advance of your release. "Build a list of individuals who you know absolutely adore your company [or products]," says Dan Fuoco, interactive marketing manager, Detroit Metro Convention & Visitors Bureau. Then, when "the product or service is ready [to] launch, send an email to this group first, letting them know and asking them to share the new product or service or their social networks." And allow them to pre-order the product.

8. Use social media to get the word out. Use your "social media accounts [Facebook, Twitter, YouTube, Pinterest and Instagram] to get the word out about your new product or service," Olson says. "Post content that shows your product or service in a fresh, unique way. Share photos or videos of people using or talking about your product or service. [And] use relevant hashtags to draw attention to your post."

9. Advertise on Facebook. "My biggest tip to generate lots of traffic [for a] new product [or service] is to create a Facebook advertising campaign," says Termeh Mazhari, a PR and marketing consultant. "It's the single most cost-effective online advertising platform available to marketers," she says.

"Even if you have a low budget, say of $10 a day, you can target fans of your competitors (or any other demographic you're trying to reach) and drive traffic to your new website or product page for only 15 to 30 cents per click," she says. "So with just $10 a day, you can expect over 1,000 visits (from targeted consumers) to your website in just one month."


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