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8 ways to effectively communicate with clients

Jennifer Lonoff Schiff | Sept. 30, 2015
Business communication experts discuss the best methods for interacting with clients.

4. Skype (or Google Hangouts). “For regular communications, we try to maintain a weekly or bi-weekly Skype call with clients, with or without video (based on need and bandwidth),” says Weissman. “These weekly ‘calls’ can typically last 30 to 45 minutes and offer a great way to connect multiple people in different locations.”

“Skype is great for conference calls and international clients, as it's free,” says Michelle Garrett, owner, Garrett Public Relations. “It's [particularly] useful when you have people in multiple countries coming together for a meeting.”

[Google Hangouts provides a similar free video chat and messaging service.]

5. Slack.Slack, one of my favorite team messaging applications, allows me to stay in touch with clients on a day-to-day basis when launching a new campaign, or updating [them] on current project developments,” says Nina Tomaro, a content strategist. “It takes away from the clutter of email and keeps all communications in one location, where the client can choose to check and respond at their convenience.”

“We use Slack to get clients out of email and into a chat room format,” says Kate Finley, CEO, Belle Communications. “We can make communication much more personal [using Slack] and decrease the need for lengthy meetings or the trap of multiple correspondence channels like text, email, phone and social media.”

6. Snail mail. “Don't dismiss ‘snail mail,’” cautions Deborah Dumaine, CEO, Better Communications Writing Workshops. “Today almost all of our communication is delivered through our phones or computers. To stand out to new prospects [and even existing clients], a mailed letter can make a far bigger impression than yet another email in an overflowing inbox,” she says. “Letters are so rare that people can be intrigued and will open them. Try it.”

7. Social media (LinkedIn, Facebook & Twitter messaging). “One of the most significant upsides of staying in touch with clients over social media is that you’re meeting consumers where they’re already spending their time,” says Bruce Milne, executive vice president, Socialware, which helps clients manage social media across the enterprise. “Use social media networks to regularly share content, updates and your own tips with clients, thus establishing yourself as a credible expert in your field and a top-of-mind choice when your type of services are required. In situations where discretion is necessary, [use] Facebook Messenger, Twitter direct messages (DMs) [or] LinkedIn InMail.”

Another advantage to using social media is “communications can be attended to at a client’s leisure,” he adds. “That means you [don’t have to worry about] interrupting [an important meeting or] dinner [or messages] getting buried in their email inbox.”

 

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