“Retail CIOs will need to understand the impact this technology has on inventory optimization; setting — and meeting — customer delivery expectations; adhering to the demands of today’s always-on consumer and driving real-time visibility across the entire supply chain network,” he says. “Web-service APIs empower retailers to compete in the new on-demand reality by delivering goods in the shortest timeframe possible with the highest level of transparency and operational efficiency.”
8. Mobile payments UX will become more seamless.
Retailers know consumers want a seamless shopping experience — and mobile payments technologies are struggling to bridge the gaps. Look for greater consistency in UX across payment platforms in 2017, as well as increased security measures and the introduction of digital verification solutions, says Cody Winton, CEO and co-founder of personal identity platform Credntia.
“There will be efforts to create a more cohesive payments process, and ease fragmentation across platforms and solutions in the FinTech space,” Winton says. “For example, the introduction of a digitally-scanned license or passport at point of sale will create a seamless user experience by allowing consumers to conveniently switch between the mobile wallet or banking app and a digital credential management app, instead of needing a physical wallet.”
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