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6 startups from CES to watch in 2017

Barbara Krasnoff | Jan. 19, 2017
The Eureka Park area at the CES trade show offered startups a chance to show what they can do.

Wireless smart button 

About a year ago, Shortcut Labs began to market its new product: Flic, a simple programmable button that is intended to bring the Internet of Things to anyone who wants it, at very low cost.

The Flic is a smart button that you can stick anywhere (via an adhesive) and that can be programmed via an app to perform a variety of tasks when you click it: control smart lights, turn music on or off, find a missing smartphone, etc. Each button can be set for different tasks when you click, double-click or hold it down.

"You can also do controlled services," explains Amir Sharifat, one of the company's co-founders. "We did a trial in the U.K. with Domino's where you could just press a button, and the pizza got delivered, because you always use the same payment details, the same credit card, the same delivery address -- and around 70% to 80% of the people ordered the same pizza."

In addition, he adds, you can program the button for a sequence of events. "For example, I have a button next to my bed. In the morning when my alarm goes off, I click it, it snoozes my alarm, turns on the lights, and starts my Sonos [sound system]."

And if that isn't simple enough for you, Shortcut Labs recently introduced a line of buttons it calls FlicSingle, each of which performs a single task: find your phone, share your location, control your music, control your lights or take a selfie.

The original Flic costs US$34 (vendor price); each FlicSingle costs US$20 (vendor price).


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