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5 ways SMEs can benefit from video conferencing

Chua I-Pin, Managing Director, Southeast Asia, Polycom | May 20, 2016
Video conferencing defies distance and allows customers and employees to communicate anytime and from anywhere.

Video conferencing allows SMEs to have these "live" interactions without leaving the office and minimising time lost in commuting. This is especially applicable getting through the traffic congestion in Jakarta, Bangkok or Kuala Lumpur.

With vast improvements in quality, availability, and ease of use, and with the ability to interact and share content in high definition, today's video conferencing is as close to "being there" as one can get without actually making the trip.

5) Scalability

Video conferencing is scalable. You only invest in what you need. It is also flexible and can be scaled up if your company grows or scale down if you want to reduce costs. SMEs who are keen to leverage video conferencing for their businesses are able to operate on a lesser bandwidth requirement, relieving them from incurring higher costs while not compromising on the products' technology sophistication and quality.     

The other aspect of it is that you do not need to have a big IT team to ensure the process works. It is easy to use and there is only very minimal IT support required. Some video conferencing solutions are also cloud based, so you do not have to worry about the infrastructure.

In summary, the collaboration or video conferencing technology is a great enabling tool that brings solid benefits to SMEs. In an increasingly uncertain and volatile economic environment, SMEs must demonstrate flexibility and robust agility to seize opportunities. With the ASEAN Economic Community in the offing, the opportunities and challenges for enterprises will be even greater. The smart business moves with the times to innovate, run and secure its future. 


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