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5 things you need to know about data exhaust

Katherine Noyes | May 16, 2016
Pay close attention or your data lake may turn into a data swamp.

With secondary data, companies don't typically worry at the time of collection about cleaning it up, Rattenbury added. So "you have to realize that it's not just a matter of saying, 'here's this great pile of data -- let's do something with it.'"


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