5. Software Engineers That Do More then Generate Code
Traditional developers might be a dime a dozen, but true software engineers will deliver value to corporate IT. "They're not just programmers," says Foote. "They have domain expertise. They understand how customers think. They think about how users navigate a Web site and purchase products and services." Such professionals will be in demand in areas including ecommerce, Web site development, marketing, and mobile computing.
Lowe's well-received implementation of six-second Vine videos featuring home-improvement tips (using pillowcases to organize sheets, how to remove stripped screws) was, in part, the result of savvy software engineers working in the background, says Foote. "They started out as traditional programmers who took it upon themselves not just to program or develop but to bring business strategy into focus to create unique customer experiences." The best software engineers are well versed in business strategy, user experience, and customer intelligence.
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