Apple Music needs a makeover, with a new organizational scheme that elevates the best of the service and removes the unnecessary clutter.
3. Apple should kick Connect to the curb
Apple introduced the social component of Apple Music, called Connect, with much fanfare. But it never lived up to the hype. Connect is a glaring reminder of how terrible Apple is, and has always been, at incorporating even the simplest social features into its apps and services. (Remember Ping, the music-oriented social network Apple introduced in 2010?)
Social simply is not in Apple's DNA. Giving artists a place to share videos, audio and other exclusive information with fans is a great idea, but Apple's implementation is poorly executed. Connect is a waste of space in the already-cramped Apple Music, and Apple should just kill the feature completely.
4. Simplify Apple Music interface
Apple Music is the latest in a long line of native iOS apps that don't demonstrate Apple's strengths in user experience and design. Apple's legacy is on the line if it can't deliver the simple, intuitive design its customers expect. If the company wants to reclaim its crown as king of digital music, it needs to lead the way with fresh ideas and cutting-edge mobile design.
Apple Music is packed with nearly every song that's available in digital format, but its interface gets in the way. Why is it so difficult to find songs you download to your iPhone, see songs you "heart," add to "My Music" or listened to recently?
Let's hope Apple addresses these issues when it takes over the Bill Graham Civic Auditorium for WWDC this week.
Sign up for CIO Asia eNewsletters.