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3 ways CRM improves your business processes

David Taber | Nov. 4, 2013
Everybody knows that the use case for CRM. It's in its name, after all: Customer relationship management. But how does that really improve the way your company does business?

Which CRM Implementation Is Right For You?
The foundation of each of these use cases is information sharing and increased visibility. Every CRM implementation should see those benefits. The three CRM use cases described above can overlap, too. For example, one department in your company will operate at the collaboration and coordination level, while another uses the CRM as a task master.

That said, implementation and optimization of the CRM system will be a lot easier if all users in any one department agree on which use case is in play. If there's confusion, or if there's a severe mismatch between what the system is "tuned" for and what the users are actually capable of doing in business process discipline, a muddled implementation and low probability of project success are bound to follow.

 

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