Data from external sources gives better context
Enabling users to see a broad range of factors contributing to their business is becoming more important than ever. With the ability to combine both internal and external data sources, users now have access to more context around their data, which ultimately leads to more insights and better decisions. Adding sociodemographic or location data to analysis easily and quickly can help organisations de-risk some of their management choices.
More data storytelling equals more engagement
People routinely tell stories in work tasks. In fact, when making a proposal to a group, 86 percent almost always or often take time to "lay out what has happened previously," and 80 percent almost always or often take time to "project forward or to predict possible outcomes."
Storytelling not only personalises the task at hand, but it can also make it more memorable, impactful, and relevant for those that hear it. In 2016, there will no longer be an excuse to "take that offline". People will use interactive storytelling to deliver information in a more compelling way that prompts them to take action in the moment, when the insight emerges.
A screen in the hand is worth two on the desk
Mobility is becoming more important than ever for data users. This means that enabling multi-device lensing of BI and analytics will gain importance. For instance, 85 percent of respondents from the U.S. and 77 percent of respondents from the rest of the world complete their objectives by using multiple devices simultaneously. Having unlimited access to their data can help users ask "why?" any time, and find the answer quickly. BI and visualisation solutions that don't support users moving from device to device, often and at speed, will not deliver the kinds of experience that people want.
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