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2 ways to expand business intelligence to the outside world

Yves de Montcheuil | July 21, 2015
By opening business intelligence to the outside world, you will be able to collect more useful data, but also to increase the engagement of customers and partners.

Beyond your suppliers and business partners, you should also look at providing insight to your customers and users. If they know how they use your service or product, in which areas there is room for improvement, if they can compare their usage patterns with other users, they are much more likely to increase their consumption and/or renew their subscription.

Source: InfoWorld

 

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