12. Daily Deal Websites. "Not long ago, Groupon was turning down a hefty acquisition offer from Google and heading for an IPO," notes Matthew David, chief digital strategist at Compuware Professional Services.
"Today, the future of Groupon, LivingSocial and other daily deal sites is not so bright. Aside from the claims that working with these sites can be detrimental for businesses, couponing technologies are simple to replicate and improve," David says. "The daily deal fad misses the mark because it's a service that should be part of a larger entity, like a social networking site."
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