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10 ways CIOs and CMOs can tap iOS 8 for better mobile apps

Tom Kaneshige | Sept. 24, 2014
New APIs abound in iOS 8, bringing the promise of making the lives of mobile users easier. But taking advantage of these opportunities won't be easy or cheap, according to a Forrester report.

10. With extension APIs, iOS 8 supports custom keyboards and their special characters and shortcuts, as well the ability to change input methods from typing to swiping. Sure, it doesn't sound like much. But CMOs can make it easier for customers by bringing up a keyboard that better fits the app's needs or maybe replace Apple's soft keyboard with a simple swipe. After all, in the mobile moment, every second counts.

 

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