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10 UX best practices for ecommerce success

Jennifer Lonoff Schiff | Aug. 23, 2016
Experts in user experience and ecommerce share their top tips for how to get consumers to enjoy, stay and buy on your website.

Also, “don’t force them to create an account,” says Bennett. Instead, allow them to purchase items as a guest, though you can note that future purchases will go faster if they create an account.

Finally, consider “offering payment options that accelerate the checkout process, like PayPal's OneTouch, [Android Pay] and Apple Pay, [which] optimize the shopper journey, saving shoppers the inconvenience of dozens of form fields and fumbling for credit cards,” says Rick Kenny, head of Consumer Insights, Demandware.


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