"Once the single view has proven itself, you know it works, customers get more adventurous in how they use it," he adds. "They start writing to the single view to get even fresher data. We have some customers, like International Banking Group, that have taken a single-view first approach. When they need new functionality, they implement it in the single view first. When they've made all the changes to the back-end source system, they reverse load to the source systems."
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