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Top US brands still falling foul of CAN-SPAM legislation, study finds

John E. Dunn | Sept. 19, 2014
More than a decade on from the ground-breaking CAN-SPAM laws meant to stop the barrage of unwanted email pestering US consumers, one in ten firms still falls foul of its most basic provisions, according to a study by the non-profit Online Trust Alliance (OTA).

On the basis of OTA's assessment, CAN-SPAM could still be said to have worked extremely well for genuine companies, also influencing behaviour far beyond the US.

If consumers have forgotten about it, the FTC does take the occasional action under its provisions, such as the one earlier this year against an alleged spammer using emails to trick people into signing up for healthcare.

 

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