"Yes, it's a welcome change from the blocky italic that leaned into you like a henchman and gruffed: 'You'll buy my product, whether you like it or not.'" he writes. "Yes, it suggests that the company wants you to see it as more human, more modern and more willing to be welcoming. And yet, my own impression was that there is still something a little too cold, a little too calculated about this new design...."
Sign up for CIO Asia eNewsletters.