In an Interview with Yogesh Gupta, Chetan Shah,Chairman of ASIRT, talks about using genuine software to eliminate the risks of piracy.
What initiatives has ASIRT undertaken lately to curb software piracy?
Shah: ASIRT has laid a strong emphasis on educating its members about the need to sell only genuine software. We have a couple of initiatives that focus on this issue; one of which is on educating ourmembers about the USA Anti-Competition act. This was a eye opener and has helped them in advising their own customers in a better manner. In response to ASIRT's Techday in November 2012, ASIRT members have unanimously pledged that they would promote only legal software. This will promote a healthy channel environment and boost profitability.
Do you work with software vendors and industry associations?
Shah: So far, ASIRT has taken these initiatives on its own. However, we are in talks with major software vendors to promote similar programs in the future.
Any suggestions to the partner community on software piracy related activities?
Shah: Our stand on this issue is very clear: Selling genuine software means higher revenues and more opportunities and lowers support calls to a great extent. Therefore, it is important that our members promote genuine software. ASIRT advises all partners to desist from offering pirated software and stay within the law. This will also boost their business interests.
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